The Build.
How to build everything around your website. Practical guides for owners of service businesses on brand, marketing, sales and search, written the way we’d explain it across a table.
Latest
- A simple weekly LinkedIn routine for accountants, advisers and consultantsA realistic routine of about an hour a week that keeps you visible to clients, prospects and referral partners on LinkedIn without taking over your week.
- How to build a referral engine for a professional services firmA practical system for turning happy clients and professional contacts into a steady, predictable flow of referrals, with scripts you can use this week.
- How to name your services so clients understand themPractical rules and examples for renaming your services in plain language, so prospective clients can quickly see which one they need.
- How to turn website enquiries into booked clientsA step-by-step process for responding to website enquiries quickly and personally, with reply templates and a simple follow-up routine you can start this week.
- Your first 90 days of marketing after your new website goes liveA realistic month-by-month plan for the three months after launch, so your new website starts bringing in enquiries rather than sitting quietly online.
- How to redesign your website without losing your Google rankingsHow to redesign your website without losing Google rankings, covering URL mapping, 301 redirects, on-page SEO and the checks to run after launch.
Sections
Pick what you’re working on.
- BrandHow to position your business, name what you do and sound like yourself.2 guides →
- Go to marketHow to launch, find your first clients and build a steady flow of referrals.2 guides →
- MarketingSimple, repeatable marketing for busy owners, from LinkedIn to email.1 guide →
- SalesHow to turn enquiries into conversations, and conversations into clients.1 guide →
- SearchHow clients find you on Google, and how to keep the rankings you’ve earned.1 guide →
- Getting a websiteWhat a website should cost, how long it should take and what to ask before you sign.7 guides →
Getting a website
Buying a website? Start here.
What a website should cost, how long it should take and what to ask before you sign, whoever you choose to build it.
- Squarespace, Wix or a custom website? How to choose for a service businessSquarespace, Wix or a custom website? See when a builder is the right choice for a service business, where it costs you, and how three-year costs compare.
- What an accounting firm's website needs to win new clientsA practical website checklist for accountants and bookkeepers: service pages, fees, software badges, trust signals and local search that win new clients.
- How long should a website take? (And why ours takes seven days)Most small-business websites take 8–16 weeks, yet little of that is design or build. See where the time goes and how a fixed process gets it to a week.
- What a small-business website actually costs in 2026What a small-business website really costs in Australia, the UK and the US, what you get at each level, and the hidden costs to ask about first.
- The 7 pages every service business website needsThe seven pages every service business website needs, what each one should say, and the mistakes that quietly cost you enquiries along the way.
- Why we build on Astro — explained for business ownersWhat Astro is and why it matters for your business website’s speed, security, running costs and Google rankings, explained in plain English.
- What to prepare before your website project (a checklist)A practical checklist of the logins, brand files, content and decisions to gather before your website project starts, so nothing stalls midway.
Cover photos from Unsplash by Phạm Duy Quang, Rodrigo Rodrigues, Kawê Rodrigues, Ky Nang, Chris, Yichen Wang, shahin khalaji, Sang Nguyen, Luiz Rogério Nunes, Three Throne Productions, Alex Larrondo, Ky Nang, Etty Fidele, Redd Francisco, Moughit Fawzi, Kawê Rodrigues, Laura Chouette, Ky Nang and Senya Mitin.
Ready to put this into practice?
Everything in these guides is built into how we work, so you don’t have to manage any of it yourself.
Start your buildIt takes just over an hour of your time, and none of it is on a call.
Still have a question? Ask us