Start your build

Free positioning read

Give us your website address and an email. We’ll read your site and tell you what category your buyers put you in, who your homepage is actually speaking to, and three headlines we’d test instead. It takes about a minute, and we’ll email you a copy to keep.

To do this we send the public text of your website to our AI provider, Anthropic. There’s no mailing list, though a person from our team may reply once to see if we can help. Privacy

What you’ll get

This is what we’ll tell you about your site.

It’s the same first read we do at the start of every build, from your website alone. It won’t be perfect, so treat it as a starting point and tell us what we got wrong.

  • 01Your category

    The words your buyers would type into Google or use when they set a budget. If they wouldn’t describe you that way, your homepage is making them work too hard.

  • 02Who you’re really talking to

    Whether your best buyers are already comparing providers like you, or don’t yet know your kind of business exists. The two need very different homepages.

  • 03What your homepage says today

    The line your site opens with, and whether it answers the question those buyers are actually asking.

  • 04Three headlines to test

    Headline options written for your business and your buyers, with what we’d build into a new site to back them up.

Your new site will say it in seven days.

We write every page for you, around the positioning your buyers need to hear, and your site is live for review seven days after we start.

Start your build

It takes just over an hour of your time, and none of it is on a call.

Rather talk first? Ask for a 15-minute call