Every build follows the same seven days.
You start online, in your own time, and you never have to get on a call. Here’s what we do each day, and the few moments we’ll need you.
The week
This is what happens on each of the seven days.
Your build starts on a Monday and is live for you to review the following Monday. Days marked “You” are the only ones that need you.
Before the week · Brief
A 15-minute online brief that you fill in whenever it suits you.
We read every word, check we have your logo and domain access, and lock in your build week.
YouAbout fifteen minutes, telling us about your business and what you need.
- 01DirectionWe turn your brief into a one-page direction: who the site is for, what it needs to do and what success looks like.
- 02StructureWe plan every page around what your clients search for, and map each old address to its new home.
- 03CopyWe write every page in your voice, from the headlines to the service pages and FAQs, and send it to you.You: About fifteen minutes to read and approve it.
- 04DesignWe design your homepage and page templates around the words you approved, from scratch.
- 05BuildWe build every page, and set up your enquiry forms, analytics, search settings and redirects.
- 06TestWe test on real phones and three browsers, check every page scores 95 or more for speed, and send a test enquiry.
- 07LiveWe send you a link to your working site, with a short video walking you through it.You: Look through it in your own time and send us your first list of changes.
After Day 7
- 01Round one
You send us one list of changes, and we turn it around in two business days.
- 02Round two
We make your final polish changes, again in two business days.
- 03Go live
We point your domain, check every redirect and switch your site live.
Your part
Just over an hour of your time, and four things from you.
We write, design, build and test everything. This is all you need to do, spread over about two weeks, and none of it is on a call.
- Before the weekFill in the online brief15 min
- Day 3Read and approve your copy15 min
- Day 7Look through your site and send your changes30 min
- Round twoCheck the final version and approve go-live15 min
Your total1 hr 15
What we need before your week starts
- Your logo
The best file you have. An SVG or a large PNG is ideal.
- Domain access
Or just the name of the person who looks after it.
- Three sites you like
From any industry, with a line on what you like about each.
- Your services
A rough list is fine, in the order that matters to you.
Not sure you have it all? Our prep checklist will help →
What you end up with
Each of the three sizes has a real example.
Every package runs through the same week. What changes is how many pages you get. Here’s a site we’ve built at each size, and you can see each one taken apart, page by page and layer by layer.
Essential · Up to 5 pages
RadiusCore
SaaS website
Sole operators and single-service businesses.
See RadiusCore taken apart Visit radiuscore.co.nz (opens in a new tab)
Studio · Up to 12 pagesOur pick for most firms
Outcome Health
Psychiatry practice website
Most service businesses. Room for every service and a blog.
See Outcome Health taken apart Visit ohpsychiatry.org.au (opens in a new tab)
Full build · Up to 20 pages
Vinyl
SaaS website
Multi-location, multi-service, or a full migration.
See Vinyl taken apart Visit usevinyl.com (opens in a new tab)
Questions
People usually ask these about the process.
All questions →Do I have to speak to anyone?
No. Choose a package, pay online, complete the brief and your week begins. Everything runs through the site and email. We’re reachable if you want us, but nothing in the process needs a meeting.
What if I don’t like it?
You have two rounds of revisions after Day 7, each back to you in two business days. And because you approve the direction and the copy during the week, there are no surprises on Day 7.
What is the guarantee?
Every build starts on a Monday, and Day 7 is the Monday after. If your site isn’t built, working and live on a review link by the end of that day, we refund the build in full. The week starts once your brief is complete, and the clock only pauses if we’re waiting on you for more than four business hours. That’s the only condition.
Do I need to have my copy and photos ready?
No. We write the copy from your brief. For images, send whatever you have; we’ll treat it to match and fill gaps with carefully chosen photography.
Didn’t find your answer? Ask us
Book your week, and we’ll take it from there.
Start your buildIt takes just over an hour of your time, and none of it is on a call.
Thanks, we’ve got your question. We’ll reply by email, usually within one business day.
Rather talk first? Ask for a 15-minute call





